Recently I came across an organization that distributes books to readers on behalf of new authors in return for a review.
I have not yet received any books for review, but today I read on the website that authors have been hurt because some of the reviewers gave them only four stars.
It is a delicate situation for the host of the site who does not want to offend the authors who are giving reviewers free books.
Having the occasional lower review may actually be a good thing. Andy Traub explains why in his article entitled, Why five star reviews aren’t as powerful as four star reviews on Amazon.
Buyers will look at the overall balance of reviews. If there are only five star reviews then the book has no credibility. It needs 80% five star reviews and the remaining 20% will likely be spread out through one through four star reviews.
Readers want objective reviews. As authors we need to brace ourselves and accept that not everyone will like our books equally well.